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Honorary Advisor 
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Dr. Lu Xiongwen
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Dr. Xiongwen Lu, Professor of Marketing Professor LU is currently the Dean of School of Management, Fudan University, in charge of MBA, EMBA and international programs.
He is concurrently serving as the Standing Director of the Chinese Marketing Association and Vice Chairman of the Shanghai Marketing Association. Dr. LU conducted his post-PhD research at the Tuck School of Business, Dartmouth College, and was a visiting scholar in MIT Sloan School of Management and Ohio University College of Business (Ohio State). His major research interest covers marketing in immature markets, Internet Marketing, Service Marketing and Organizational Management.
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Professor Kau Ah Keng
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Dr. Kau is currently Deputy Director, Entrepreneurship Centre, National University of Singapore and a Professorial Fellow of the NUS Business School. He obtained his B.Econ.(Hons) from the University of Malaya, M.A. from University of Lancaster and Ph.D. from London Business School. Previously, he held various administrative positions in the university, including Director of the Post-Graduate School of Management Studies, Vice Dean of the Faculty of Business and Head of the Department of Marketing.
He has published extensively in the area of marketing, small and medium business management and entrepreneurship. His other professional activities include appointment as Chairman, Academic Board, The Productivity and Standard Board Academy, Council Member, Marketing Institute of Singapore, a member of the Board of Directors, Ji-Mei University School of Business Administration, Xiamen, China and a member of the Steering Committee of SME21 (Small & Medium Enterprises 21st Century) in 1999. He has also extensive experience in the area of management consulting and executive training both in Singapore and the region including Malaysia, Indonesia and China.
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